Transmedia Storytelling

#Transmedia Media Storytelling otherwise called transmedia account or multiplatform narrating, cross-media seriality is the system of recounting a solitary story or story experience over numerous stages and organizations utilizing current advanced innovations, not to be mistaken for conventional cross-stage media establishments, spin-offs or adjustments. 

Henry Jenkins, writer of the fundamental book Convergence Culture, cautions this is a developing subject and distinctive writers have diverse understandings of it. He cautions that the expression "transmedia" in essence signifies "crosswise over media" and might be connected to externally comparable, yet distinctive marvels. Specifically, the idea of "transmedia narrating" ought not to be mistaken for customary cross-stage, "transmedia" media establishments, or "media blends". 

From a generation point of view, #Transmedia narrating includes making content that draws in a group of people utilizing different procedures to pervade their day by day lives. Keeping in mind the end goal to accomplish this engagement, a transmedia creation will create stories over different types of media with a specific end goal to convey remarkable bits of substance in every channel. Significantly, these bits of substance are connected together (plainly or unpretentiously), as well as are in account synchronization with one another. In his most recent book, Nuno Bernardo demonstrates to TV and film makers best practices to utilize transmedia to construct a stimulation brand that can overcome worldwide groups of onlookers, perusers and clients in a heap of stages.

“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”

Integrated Marketing Communications

The primary definition for Integrated Marketing Communication #IMC originated from the American Association of Advertising Agencies (additionally 4A's) in 1989, characterizing IMC as "a way to deal with accomplishing the destinations of a showcasing effort through an all around composed utilization of various special routines that are expected to fortify one another. "The 4A's meaning of IMC perceives the key parts of different correspondence disciplines (publicizing, advertising, deals advancements, and so forth.) to give clarity, consistency, and expanded effect when consolidated inside of a complete interchanges arrangement. Fundamentally, it is the utilization of predictable brand informing crosswise over both customary and non-conventional advertising channels. 

The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University alludes to IMC as "a key showcasing handle particularly intended to guarantee that all informing and correspondence systems are bound together over all channels and are based on the client. "IMC is utilized for all intents and purposes to permit one medium's shortcoming to be balanced by another medium's quality, with components synergized to backing one another and make more prominent effect. 

From the West Virginia University Reed College of Media The American Marketing Association characterizes Integrated Marketing Communications (IMC) as "an arranging process intended to guarantee that all brand contacts got by a client or prospect for an item, administration, or association are applicable to that individual and predictable over time."Gronstedt expands the definition to incorporate interchanges with partners, for example, sentiment pioneers, government offices, media, budgetary group, and workers. 

A more contemporary definition states, "Genuine IMC is the improvement of showcasing methodologies and innovative crusades that weave together numerous showcasing disciplines (paid publicizing, advertising, advancement, claimed resources, and online networking) that are chosen and afterward executed to suit the specific objectives of the brand. "Rather than just utilizing different media to recount a brand's general story, with IMC the showcasing influences every correspondence channel's inborn qualities to accomplish a more noteworthy effect together than every channel could accomplish exclusively. It requires the advertiser to see every medium's constraint, including the group of onlookers' capacity/readiness to ingest informing from that medium. This comprehension is coordinated into a crusade's vital arrangement from the earliest starting point of arranging - so that the brand no more basically talks with consistency, however talks with arranged efficacy.This idea innately gives included advantages that include: a particular/synchronized brand voice and experience, cost efficiencies produced through innovativeness and generation, and open doors for included worth and reward. 

Andre Mostert

Nickname: 'Amos'

Integrated Marketing Transmedia Storytelling

Currently resides in: Western Cape, South Africa

Born in Cape Town South Africa

I believe in magic and have a "nothing is impossible" life mantra with a responsibility to "Awe" by advancing the magnificence of life, creating magnetic work & customer excellence.

Ultimately accountable for Integrated Marketing, Strategy and Tactics which drive ROI & Results. Resolute on fineness, crafting noteworthy customer experiences and producing virus worth ideas.

After completing both diploma and certificate studies (more than seven years in total) with the notorious AAA School of Advertising followed by a three year part-time course at Vega School of Brand Communication both recognised as South Africa's most prestigious Advertising & Marketing Institutions.

With over ten years’ experience, I have been privileged to work at some of South Africa’s leading agencies including; Saatchi & Saatchi, Synergize Online, Glasshouse Multimedia and Evolution Media.

I spent countless evenings researching key markets, trends and analyzing customer behaviour; preparing proposals and presentations which bedazzled the likes of The Shoprite Group, Mr Price, REMAX, Matilda’s and Hi-Fi Corp.

I have been fortunate to work on award-winning integrated digital campaigns, oversaw projects which broke traffic, leads as well as e-commerce sales records. Some of my skills include through-the-line campaign integration, digital strategy, performance (ROI) tracking monitoring, customer servicing, social media marketing (Influential Focussed), SEO & SEM,
e-Commerce and digital platform development.

It's been quite a journey, filled with memories treasured moments including; winning an SAWA Web Award for our teams work on developing Environ Skincare's digital integrated hybrid platform. Working on Hollard Insurance, arguably the biggest Insurance underwriting brand in the world.

Conceptualising & developing highly complex digital platforms and applications for Travelport, the same team how wrote Galileo.

Other projects included work on one of the first Three D interactive hybrid platforms for McDonalds specifically for the launch of the Shrek Forever After movie, and working hand in hand with the team form Tribal DDB, Digital Agency of the year four years in a row.

ABOUT ME

I love what I do; people, stories , rarity and absolutely passionate about life, building, nurturing and growing long term relationships ultimately focused on humanity idea viruses and enhanced noteworthy experiences.

Expressively unlike, with the ability to WOW beyond compare when inspired by magic, always challenging the norm and outdated systems.

I’m God focussed, believe in beauty and people loving; Passionate, self-motivated, have keen eye for detail, strong communicator and listen meticulously.

I’m reliable, articulate and credible, problem solving, flexible and a very confident team member. Eager to learn, explore the “Awe” and disrupt the status quo.

I believe Simplicity, love and feel responsible to “Awe” by promoting the beauty of life in this world in all its Technicolor brilliance.

Enhanced Influential Social Networking and Awakened Systems for meticulous insights, simplicity and excellence in global trade, marketing and Transmedia. Focused on automated simplistic enhanced trading systems & applications delivering trade excellence and finally providing a “free market system” to illuminate all humanity and showcase individual potential.

“God is my light that illuminates my path to enlightenment and where ever we choose to go.”

CORE FOCUS

God,Love for Humanity (Philanthropy)
Integrated Marketing Communications
Conversion Marketing & Lead Management
Influential, Cinematic Transmedia Storytelling
Automated, AI & Simplified Systems
Commodities Trading

COMMODITIES TRADED

Philanthropy
Idea Viruses
Noteworthy Experiences
Mobile & Online Communities

PAST CLIENTS INCLUDE (Not limited to)

Distell
Pernod Ricard
Shoprite Group
RE/MAX Global
Sotheby’s
Travelport
Environ
Hollard Insurance
McDonalds and more

KEY SKILLS

Digital & Online Marketing
Marketing Management & Strategy
Brand Management & Leadership
Advertising & Client Service
Media Management & PR
Multi-Med Design & Development
Transmedia (Paid,Direct,Earn)
New business development
Influential & Buzz Marketing

CO CREATOR:

Aimi Amos PTY Ltd
Vintage Car Importers
Bubble Junction

For more Information;

CREDENTIALS

http://appearoo.com/AndreMostert
https://klout.com/#/Playamos
http://www.empireavenue.com/ANDREMOSTERT
https://trustcloud.com/!/amostert1
http://andremostert.Kred/
http://whoswho.co.za/andre-mostert-1368357
http://klear.com/profile/Playamos
http://brandyourself.com/profile
https://about.me/andre_mostert
https://medium.com/@andremostert
http://www.bizcommunity.com/Profile.aspx

A social persuasive entrepreneur who is ultimately looking to change the world; Sometimes regarded as a new breed of eco system centric humanist.

I’m worth it,I want to believe there’s meaning here, for you God.